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General Content Production

If you go right now and ask anyone whose job is to produce content, what does content writing probably mean, has their own definition. Because the world of content marketing is so vast. But we want to come up with an accurate and concise definition of content writing.

Content is what you deal with every day; Funny clips or photos and product descriptions that you see on Instagram, podcasts that you listen to in your taxi on your way back from college, educational videos that you watch on your device or YouTube, digital books that you read on your mobile or computer, and finally this article that is now You are reading all content counts.

So everything you see, hear or read in the digital world counts as some kind of content. Now if we want to write a comprehensive definition of content without giving examples of content types, we come to this definition:

‘Anything that is comprehensible to humans and can be broadcast on digital or non-digital channels is called content.’

So in answer to the question of what is content writing, we can say:

‘Content writing means creating anything comprehensible to humans’

 

Why should you take content writing seriously?

Content is a big part of your daily life. It is difficult to avoid; But why are you looking for it? Content informs us, answers our questions, entertains us, makes us smile, guides us in making decisions, and so on. Content helps you attract customers to engage and delight your audience. You can also bring new visitors to your site. Finally, make money for your company. It is better to say that if you do not produce content, you will fall behind.

 

Where do I get the idea for content writing?

In response to the question "What content should we produce?" It should be said: know your customer and identify his needs and produce content that meets these needs. But we know that in practice, the challenges of content writing are more complex. For example, when you produce content on a regular basis, there may be days or weeks when you have no idea and finding a topic to produce content becomes a challenge. Or, by the authors' definition, get caught up in Writer’s Block (as if the mind is locked in and out of nowhere).

 

Generate textual content

Textual content writing, sometimes referred to as content writing, is one of the major disciplines in content writing. You may say to yourself that my intention is to produce an audio file or a video. So I have nothing to do with producing textual content. But the point is, the stronger and more practiced you are in producing textual content, the better your speech quality and impact on your audio and video files will be. That's why we answer the question, "Where do I start producing content?" We say without any hesitation: content writing and production of textual content.

 

Generate content with mobile

One of the questions we have been asked many times is whether the supplement recommends mobile content writing? Especially now that mobile users have become so numerous and there is also a very diverse set of applications that have made almost anything possible on mobile and we know that many people are now holding classes called mobile content writing courses.

The first thing we need to distinguish is mobile content writing and content writing for mobile. Certainly the number of mobile users has increased a lot and it makes sense to have content writing for mobile in our program. In the sense that:

  •       Generate proprietary content for mobile-focused applications (such as Instagram)
  •       Make sure the content we produce for the web is displayed on the mobile properly and with the right quality

But producing content with mobile is another matter. Assuming that the content you are considering is audio and video, we suggest that even if you plan to publish your final content on Instagram or other mobile applications, perform the production process on laptops and personal computers (ie: ‌ desktop).

 

Many professional content creators, called creators, use desktop content creation software (e.g. Photoshop, Add-ons, Cubis, Premiere, After Effects, PowerPoint). By doing this, your content will be much more professional and will usually satisfy the audience more. Especially that educational contents in this field are abundant in Persian web space.

You may ask, then, why are so many content writing applications created and pervasive in the world? Expensive licenses for professional applications such as Photoshop and Addiction have led users to use low-cost methods and produce cheap mobile content. In a country where (unfortunately) there are no such restrictions, the choice of mobile software has less of an advantage.

In addition, for example, in order to have a collection of aftereffect services, you have to install dozens of applications and leave each piece of work to one of them. For this reason, producing content with a phone usually complicates the production process and makes subsequent editing more difficult.

 

SEO and search engine optimization

Content writing training and SEO (= search engine optimization) can be considered complementary. Given the sheer volume of content that is published around the web every day, it is very important that search engines (such as Google, Yahoo, Bing, etc.) like your content and recommend it to others.

For this reason, you need to make time for SEO while learning the basics of content writing. Each search engine has its own algorithm. So, for example, if Google likes your content and brings it to the first page, it does not necessarily mean that Yahoo or Bing do the same. But given that Google currently owns about 92% of the world's search market, it makes sense to prioritize Google's standards and framework.

The most common use of SEO right now is for textual content. Therefore, those who do content writing should prioritize SEO. But that does not mean that if you are producing podcasts or videos, you no longer need SEO. You can get a good ranking in search engines by writing the right description for the video as well as implementing and publishing the text of the podcasts (or summaries). You should never be satisfied with antidotes to be seen.

 

Currently, SEO has become important for the content of some social networks (including LinkedIn, Twitter and YouTube). But it still doesn't have a serious position on platforms like Instagram, and it doesn't make sense to rely on being seen in Google results (Explorer is still the most important thing on Instagram). So if you are focused on producing content on Instagram, you may be able to delay learning SEO a bit. However, the supplement recommends that you always have and develop your own site alongside your Instagram account.

 

Content writing and personal branding

Some friends who are taking content writing training courses are looking to use this tool for personal branding. Content writing is definitely one of the tools that can help personal branding. But personal branding does not start with content writing. Therefore, if you are looking for content writing courses with the goal of personal branding, we suggest that you prioritize the study of branding courses first. Once you have mastered the various stages of personal branding (such as self-discovery, self-discovery, and brand definition), move on to generate public content lessons to better connect with your audience.

 

What are the characteristics of quality textual content?

The answer to this question is somehow tasteful, and you may get different answers depending on who you ask. Based on our experience, if you want to produce quality textual content, you should at least pay attention to the following principles and points:

  1. Do not copy

One of the biggest drawbacks of content is that it is a copy. You may think that no one cares about being a copy, or that by reading and combining content from several other sources, no one will notice that your text is a copy.

But both search engines and audiences have become more sensitive to copy than ever before. Search engines simply remove your content from search results or give it a poor ranking. The audience will not count on your other demands if they come to the conclusion that your article is a copy.

If you have to quote some of someone else's content, be sure to cite the source. Source introduction may once have been an "ethical" debate, but today it is a "technical" debate, and content creators who do not cite their sources will be quickly eliminated from the competition with genuine producers.

  1.     Answer the audience question

One of the key success factors in producing textual content is to answer the audience's question. For example, if someone searches Google for product features and comes to your site, they will never have to go back to Google and repeat their question. Always ask yourself:

  •       Does my content saturate the audience?
  •       Does it clear up all his ambiguities?
  •       Am I sure he will not have to go to other sources after reading my text?

This does not necessarily mean long writing, but related writing. Read the headline of your article and see what expectations are formed in the mind of the audience when you see that headline. Have you met the expectations of the audience? If not, either change the content or modify the headline so that you can ultimately create maximum satisfaction in the audience.Do not forget that satisfaction is the distance between "expecting content" and "content". Mismatch of headline and content can make the audience feel very bad.

  1.     Do not forget to use short sentences

Perhaps in the world of literature, writing very long sentences is fascinating and beautiful. There are several novels in which one-page and two-page sentences are used. But the digital world is the world of impatient and hurried people. Our suggestion is to make a rule for yourself and stay true to it. For example, "Every sentence that begins anywhere in the text must end at most two lines below the same word." "In other words, no sentence should be longer than two lines."

Always review the production text after you have finished writing the article and divide the long and long sentences into shorter ones, and make sure that the audience does not get bored when reading your sentences.

 

Conclusion

Most content marketers have always prioritized quality and customer information needs through sales messages; But we focus on building trust and authority with originality, not sales tricks. More importantly, the visual media in 2021 will be in an interesting and new situation. So this year it is better to look for innovative marketers to push the boundaries of content creation.In fact, it is better to look for highly targeted content, more commitment to the first customer approach and generally better content to gain control of the audience.

 

Summary

Textual content production can be considered as the most basic form of content writing.At first glance, you might think that producing textual content is the equivalent of posting for a blog or publishing a pamphlet or article, but the fact is that most types of content formats require textual content.For example, even if your concern is video marketing and you want to produce a video clip, it is much more professional to write and edit the text of your speeches first. Similarly, many professional audio and podcast producers first write their own professional text or script and then move on to recording.